Speed down for Road Safety Week
This year, the campaign is running from 20th to 26th November and the theme is ‘Speed Down Save Lives’ – an initiative to encourage drivers to drive at 20mph in pedestrianised areas so more accidents can be prevented.
A recent Brake survey found that four in ten (40%) of UK drivers admitted they sometimes drive at 30mph in 20mph zones, whereas breaking the speed limit is recorded by police at crash scenes in one in four (23%) fatal crashes in Great Britain.
Barcan+Kirby is collaborating with Hillcrest Primary School in Totterdown, Bristol, to promote a proactive approach to being safer on the roads. The pupils from the school were asked to draw pictures of how they and their families can make roads safer around Bristol.
The firm and the Brain Injury Group then provided vouchers as prizes for the winning drawings and the runners-up at a special assembly. The Brain Injury Group also supplied a fluorescent pencil to take home.
Each pupil was also given reflective stickers to stick on their bags and bikes, so they’ll stay visible after school.
Associate, Amie Prowle, who judged the competition at the school, commented:
“It’s great to be back at Hillcrest Primary again and educating the children around safety on the roads. As a personal injury solicitor, I often see avoidable accidents from vehicles during too fast through pedestrian areas, and having a campaign such as Road Safety Week highlights what drivers can do to make built-up areas safer for pedestrians.
I’ll also be actively encouraging my colleagues to not only take the Brake pledge, but also be active in Road Safety Week either by driving or cycling slower.”
Bridget Norman, deputy headteacher at Hillcrest Primary, also commented:
“At Hillcrest Primary we’re delighted to be a part of Road Safety Week along with Barcan+Kirby for the fourth year running. The message of making our roads safer is one we promote all year round, but it’s a wonderful opportunity to give this a large focus in November, particularly with the nights getting darker earlier.
Thank you to both Barcan+Kirby and Amie Prowle in particular for their continued support and generous prizes.”
How we can help
For more information about Road Safety Week or to take the Brake pledge, you can visit the Brake website.